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Political Sign Design
Campaign Toolkit
Political Sign Design Guide
Build high-impact, readable yard signs that win name recognition and trust.
20+ Years Printing Nationwide Shipping Free Proof Fast Turnarounds
24×18Most popular size
2Colors max (stay bold)
30+ ftReadability target
100+Great for citywide
Why Political Yard Signs Work
- Name recognition through repeated exposure
- Constant impressions in high-traffic areas
- Supporter pride turns yards into mini billboards
- Cost-effective, durable campaign advertising
Sizes & Materials: What to Use and When
Recommended political yard sign sizes and materials by use case
| Use case | Recommended size | Material | Why |
|---|
| Neighborhood streets |
24"×18" (most popular) |
4mm Corrugated Plastic |
Durable, double-sided, budget-friendly |
|---|
| Arterials / busier roads |
24"×24" or 36"×24" |
4mm Corrugated Plastic |
Bigger letters for 35–45 mph traffic |
|---|
| Short-term blitz |
24"×18" |
4mm Corrugated Plastic |
Lowest cost for short campaigns |
|---|
| Volunteer events |
4"×6" |
16pt. Postercard |
Handouts and election use |
|---|
Tip: go larger for higher speeds or long setbacks. Keep contrast high and the message short. Large corrugated plastic signs available.
Best Design Practices
- Keep it simple: Name + Office
- Max contrast: light vs dark
- Limit colors: 2 strong campaign colors
- Bold fonts: thick sans-serifs for distance
- Standard size: 24"×18" (larger for busy roads)
Colors & Fonts that Read
RedBlueGreenBlackWhite
- Red = energy & urgency
- Blue = trust & stability
- Green = growth & freshness
- Black/White = professional, high contrast
Avoid thin or script fonts. Use thick strokes and tight, efficient wording.
Design Showcase: What Works vs What Hurts
GOOD High contrast, 2 colors, bold type, short message
AVOID Too many colors, weak contrast, small text, clutter
Tip: keep the candidate’s last name the dominant element. Office can be smaller; slogans smaller.
Placement & Visibility
- Place near intersections, polling sites, busy roads
- Space signs for repeated exposure (don’t cluster)
- Keep branding consistent across materials
Compliance Basics
- Some jurisdictions require a disclaimer
- Know local rules for size, location, timing
- Order early to avoid production/shipping delays
Quick Start: How to Design a Campaign Sign
- Choose your message: Candidate Name + Office
- Pick 2 colors: Ensure high contrast
- Use bold type: Sans-serif, thick strokes
- Select size: Start with 24"×18"
- Stay consistent: Use the same look everywhere
- Proof & order: Approve proof, then place your order
Print-Ready File Specs
- Size: set artboard to final size (e.g., 24"×18"). No bleed required for yard signs.
- Safe area: keep text 0.75" from edges.
- Fonts: convert to outlines, or include font files.
- Colors: PMS spot or CMYK; avoid transparency for solid areas.
- Resolution: 150–300 PPI for placed images.
- Formats: Vector PDF, AI, EPS, or high-res PNG of JPG.
Printed in the USA · Over 20 years serving campaigns · We welcome your call
MSRP: $6.15
Price: $4.76
You Save: $1.39 (23 %)
Design P11 is our most popular political sign design. Political Signs with stands Design P11. Sign stands included. 24 x 18 political signs and free sign stands. Easy to order kits - customize with your campaign information. Top Political sign design.
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MSRP: $6.15
Price: $4.76
You Save: $1.39 (23 %)
Political Sign Design P91 - One Click Kit. Sign stands included. 18x24 political signs with sign stands. Easy to order kits - customize with your campaign information. Political sign features sleek design with stars. Used with any standard color.
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MSRP: $6.15
Price: $4.76
You Save: $1.39 (23 %)
Political sign design featuring shooting star design. Political Signs with stands Design P106. Sign stands included. 24 x 18 Political Signs and free sign stands. Easy to order kits - customize with your campaign information.
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Political Sign FAQ
What size political yard sign works best?
24"×18" is the most popular size—big enough to read at a distance while meeting most local rules. Smaller and Larger sizes are also available.
How many signs should I order?
Local races: Depending on the size of your race 100–500. It is better to start with more.
How many colors should I choose?
For any sign, sticking to 1 or 2 colors is best practice. Full color is available as well.
Do I need a disclaimer on my sign?
Many jurisdictions require a sponsor or “paid for by” line. Check local election rules.
What materials are best for outdoor political signs?
Corrugated plastic is durable and weather-resistant. Poly-bag options for larger campaigns with much higher starting quantities.
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